04 November 2021
FASHION, MUSIC AND DANCE: CENTERGROSS MADE IN ITALY SHOWS IN BOLOGNA
From the brands of the most important Italian ready-to-wear pole come the autumn / winter 21-22 trends that will contaminate the looks of the new present, made up of redemption, a mix of cultures and a great desire to live.
A spectacular choreography of music, dance and history, essential baggage for an Italy that looks ahead with confidence and optimism. It is Winter Melody, the first Italian fashion show of autumn, which also anticipates those in Milan, and brings together some of the brands of the Centergross in Bologna, the largest Made in Italy ready-to-wear pole, over 400 national fashion brands, 1 million square meters of surface, 5 billion euros the annual turnover of which 3.5 related to fashion and 60% related to exports. An exceptional live event scheduled for Saturday 11 September at 8.30 pm: the scenography is the Scalinata del Pincio, the chosen place is the central Piazza XX Settembre, the city is magical Bologna. An opportunity to demonstrate with the proposals presented that, after this long interlude, one can grasp the essence and true values of life, even in the choice of look, and give impetus to recovery. A style for women and men who are no longer tempted or interested in excesses, they want clothes that indulge them in their freedom, between elegance and practicality, and discrete doses of fun and lightness, which is so much needed. Garments and accessories that can come off the catwalks and blend into everyday life, without losing originality and imagination: on the contrary, the personality of each one will make them unique and special. All this emerges from the 15 brands that on Saturday 11 September will follow one another on the steps to present their autumn / winter 2021-22 collections: Adriano Langella, Angela Davis, Dejavu Over, Hamaki-Ho, Kikisix, King Kong, Le streghe, Loft1, Susy Mix, Susy Star, Sophia Curvy, Souvenir, Takeshy Kurosawa, Tela-N, Xagon Man. A collective that reflects the winning formula of Centergross contained in the strength of the group, born 44 years ago. An all-Italian colossus with thousands of daily buyers (pre-pandemic data), 6 thousand direct employees (to which the related industries are added), 680 commercial activities, of which 400 are brands, 98 textile and accessories companies, 94 trade and high technology and over 100 service providers with platforms and digital environments that integrate and interact with real places. All united not only to restart, but to face internal and external markets with even greater enthusiasm and resourcefulness. A pole, Centergross, which today, more than ever, confirms the validity of a choice and which in the event on Saturday September shows buyers, media and guests from all over the world the ability to know how to do in the name of mastery, quality and that culture that are Made in Italy is able to represent. “I like to think that Centergross is the representation of the spirit that Italy needs today more than ever: creating a system and joining forces, to win together the challenge of competitiveness in the most important markets – says Piero Scandellari – President of Centergross Bologna – . This is why I always say that the entrepreneurs who imagined and created Centergross 44 years ago were absolute visionaries who would be considered “ahead” even today. For us it is very important to underline one fact: 15 brands will parade on the Winter Melody catwalk. It is a crescendo that began from the first edition of our event on the Pincian Steps – 3 years ago – which makes us very happy because, as I have already said, it is one of the stages of a strategic project that aims to make Bologna the Made in Italy ready-to-wear hub, permanently inserting our city into the Italian fashion system together with Milan, Rome and Florence. This is why I am very happy that the institutions are at our side, because fashion is part of the Bolognese DNA and bringing Bologna back to the center of the global fashion village means creating an important induction for various sectors of the territory, from the industrial sector to tourism. This, translated into practical terms, means bringing work to our activities and creating opportunities for our young people as well as, obviously, bringing to the world the image of a Bologna that stands out among the undisputed capitals of Made in Italy “. In addition, the Instagram #BolognaFashion contest is underway, a hashtag to which we invite you to publish content that represents the idea of ”Bologna city of fashion”, which will be constantly monitored by the Centergross Fashion Commission, which will contact the content creators directly ( up to 25 years of age) who will have distinguished themselves by offering them training or professional opportunities at the Centergross fashion brands. Winter Melody is broadcast live on Centergross’ Istagram, Facebook and YouTube channels. Winter Melody is an event organized by Centergross Bologna with the patronage of the Metropolitan City of Bologna, the Municipality of Bologna, the Emilia-Romagna Region, CNA Federmoda, ICE Italian Trade Agency, Ascom Bologna, Bologna Chamber of Commerce, Unindustria Area Centro, ANT Foundation , Bologna Welcome, Bologna ExA spectacular choreography of music, dance and history, essential baggage for an Italy that looks ahead with confidence and optimism. It is Winter Melody, the first Italian fashion show of autumn, which also anticipates those in Milan, and brings together some of the brands of the Centergross in Bologna, the largest Made in Italy ready-to-wear pole, over 400 national fashion brands, 1 million square meters of surface, 5 billion euros the annual turnover of which 3.5 related to fashion and 60% related to exports. An exceptional live event scheduled for Saturday 11 September at 8.30 pm: the scenography is the Scalinata del Pincio, the chosen place is the central Piazza XX Settembre, the city is magical Bologna. An opportunity to demonstrate with the proposals presented that, after this long interlude, one can grasp the essence and true values of life, even in the choice of look, and give impetus to recovery. A style for women and men who are no longer tempted or interested in excesses, they want clothes that indulge them in their freedom, between elegance and practicality, and discrete doses of fun and lightness, which is so much needed. Garments and accessories that can come off the catwalks and blend into everyday life, without losing originality and imagination: on the contrary, the personality of each one will make them unique and special. All this emerges from the 15 brands that on Saturday 11 September will follow one another on the steps to present their autumn / winter 2021-22 collections: Adriano Langella, Angela Davis, Dejavu Over, Hamaki-Ho, Kikisix, King Kong, Le streghe, Loft1, Susy Mix, Susy Star, Sophia Curvy, Souvenir, Takeshy Kurosawa, Tela-N, Xagon Man. A collective that reflects the winning formula of Centergross contained in the strength of the group, born 44 years ago. An all-Italian colossus with thousands of daily buyers (pre-pandemic data), 6 thousand direct employees (to which the related industries are added), 680 commercial activities, of which 400 are brands, 98 textile and accessories companies, 94 trade and high technology and over 100 service providers with platforms and digital environments that integrate and interact with real places. All united not only to restart, but to face internal and external markets with even greater enthusiasm and resourcefulness. A pole, Centergross, which today, more than ever, confirms the validity of a choice and which in the event on Saturday September shows buyers, media and guests from all over the world the ability to know how to do in the name of mastery, quality and that culture that are Made in Italy is able to represent. “I like to think that Centergross is the representation of the spirit that Italy needs today more than ever: creating a system and joining forces, to win together the challenge of competitiveness in the most important markets – says Piero Scandellari – President of Centergross Bologna – . This is why I always say that the entrepreneurs who imagined and created Centergross 44 years ago were absolute visionaries who would be considered “ahead” even today. For us it is very important to underline one fact: 15 brands will parade on the Winter Melody catwalk. It is a crescendo that began from the first edition of our event on the Pincian Steps – 3 years ago – which makes us very happy because, as I have already said, it is one of the stages of a strategic project that aims to make Bologna the Made in Italy ready-to-wear hub, permanently inserting our city into the Italian fashion system together with Milan, Rome and Florence. This is why I am very happy that the institutions are at our side, because fashion is part of the Bolognese DNA and bringing Bologna back to the center of the global fashion village means creating an important induction for various sectors of the territory, from the industrial sector to tourism. This, translated into practical terms, means bringing work to our activities and creating opportunities for our young people as well as, obviously, bringing to the world the image of a Bologna that stands out among the undisputed capitals of Made in Italy “. In addition, the Instagram #BolognaFashion contest is underway, a hashtag to which we invite you to publish content that represents the idea of ”Bologna city of fashion”, which will be constantly monitored by the Centergross Fashion Commission, which will contact the content creators directly ( up to 25 years of age) who will have distinguished themselves by offering them training or professional opportunities at the Centergross fashion brands. Winter Melody is broadcast live on Centergross’ Istagram, Facebook and YouTube channels. Winter Melody is an event organized by Centergross Bologna with the patronage of the Metropolitan City of Bologna, the Municipality of Bologna, the Emilia-Romagna Region, CNA Federmoda, ICE Italian Trade Agency, Ascom Bologna, Bologna Chamber of Commerce, Unindustria Area Centro, ANT Foundation , Bologna Welcome, Bologna ExA spectacular choreography of music, dance and history, essential baggage for an Italy that looks ahead with confidence and optimism. It is Winter Melody, the first Italian fashion show of autumn, which also anticipates those in Milan, and brings together some of the brands of the Centergross in Bologna, the largest Made in Italy ready-to-wear pole, over 400 national fashion brands, 1 million square meters of surface, 5 billion euros the annual turnover of which 3.5 related to fashion and 60% related to exports. An exceptional live event scheduled for Saturday 11 September at 8.30 pm: the scenography is the Scalinata del Pincio, the chosen place is the central Piazza XX Settembre, the city is magical Bologna. An opportunity to demonstrate with the proposals presented that, after this long interlude, one can grasp the essence and true values of life, even in the choice of look, and give impetus to recovery. A style for women and men who are no longer tempted or interested in excesses, they want clothes that indulge them in their freedom, between elegance and practicality, and discrete doses of fun and lightness, which is so much needed. Garments and accessories that can come off the catwalks and blend into everyday life, without losing originality and imagination: on the contrary, the personality of each one will make them unique and special. All this emerges from the 15 brands that on Saturday 11 September will follow one another on the steps to present their autumn / winter 2021-22 collections: Adriano Langella, Angela Davis, Dejavu Over, Hamaki-Ho, Kikisix, King Kong, Le streghe, Loft1, Susy Mix, Susy Star, Sophia Curvy, Souvenir, Takeshy Kurosawa, Tela-N, Xagon Man. A collective that reflects the winning formula of Centergross contained in the strength of the group, born 44 years ago. An all-Italian colossus with thousands of daily buyers (pre-pandemic data), 6 thousand direct employees (to which the related industries are added), 680 commercial activities, of which 400 are brands, 98 textile and accessories companies, 94 trade and high technology and over 100 service providers with platforms and digital environments that integrate and interact with real places. All united not only to restart, but to face internal and external markets with even greater enthusiasm and resourcefulness. A pole, Centergross, which today, more than ever, confirms the validity of a choice and which in the event on Saturday September shows buyers, media and guests from all over the world the ability to know how to do in the name of mastery, quality and that culture that are Made in Italy is able to represent. “I like to think that Centergross is the representation of the spirit that Italy needs today more than ever: creating a system and joining forces, to win together the challenge of competitiveness in the most important markets – says Piero Scandellari – President of Centergross Bologna – . This is why I always say that the entrepreneurs who imagined and created Centergross 44 years ago were absolute visionaries who would be considered “ahead” even today. For us it is very important to underline one fact: 15 brands will parade on the Winter Melody catwalk. It is a crescendo that began from the first edition of our event on the Pincian Steps – 3 years ago – which makes us very happy because, as I have already said, it is one of the stages of a strategic project that aims to make Bologna the Made in Italy ready-to-wear hub, permanently inserting our city into the Italian fashion system together with Milan, Rome and Florence. This is why I am very happy that the institutions are at our side, because fashion is part of the Bolognese DNA and bringing Bologna back to the center of the global fashion village means creating an important induction for various sectors of the territory, from the industrial sector to tourism. This, translated into practical terms, means bringing work to our activities and creating opportunities for our young people as well as, obviously, bringing to the world the image of a Bologna that stands out among the undisputed capitals of Made in Italy “. In addition, the Instagram #BolognaFashion contest is underway, a hashtag to which we invite you to publish content that represents the idea of ”Bologna city of fashion”, which will be constantly monitored by the Centergross Fashion Commission, which will contact the content creators directly ( up to 25 years of age) who will have distinguished themselves by offering them training or professional opportunities at the Centergross fashion brands. Winter Melody is broadcast live on Centergross’ Istagram, Facebook and YouTube channels. Winter Melody is an event organized by Centergross Bologna with the patronage of the Metropolitan City of Bologna, the Municipality of Bologna, the Emilia-Romagna Region, CNA Federmoda, ICE Italian Trade Agency, Ascom Bologna, Bologna Chamber of Commerce, Unindustria Area Centro, ANT Foundation , Bologna Welcome, Bologna Ex Tipi di traduzione Traduzione del testo Testo di origine MODA, MUSICA E DANZA: A BOLOGNA SFILA IL MADE IN ITALY DI CENTERGROSS 5000 / 5000 Risultati della traduzione tate, #BolognaFashion; the support of: TIM, Intesa San Paolo, Allianz Paolo Delfini, Borelli Orlando, D’Amora Trasporti, Mani di Fata, Prime, Zini Elio. Thanks to: Scuderia Bologna, Giovannini, Sinergy Cosmetic Italy, Spaziia, Hotel I Portici, La Truccheria, Make Up For Ever, Maxfone, Next Fashion School, Enzo Bartali, Rizzi Silvio HERE ARE THE BRANDS: EVERYONE HIS STORY … ADRIANO LANGELLA Launched in 2018 by the eclectic and versatile Adriano Langella, the brand focuses once again on the characteristics with which it wants to stand out, for a masculine, chic and sophisticated total look, on an informal, urban and gritty background. For next autumn winter Adriano has thought of a man who knows how to go beyond stereotypes and not let himself be harnessed by commonplaces. So garments in animal prints on fine fabrics such as lisle, cashmere or alpaca. On the jeans, one of the strongest strengths of the brand, colored paint splatters, while the most classic knitwear is invaded by cracks (destroy), like cobwebs that make it unique. The designer has also imposed his Made in Italy creativity on the outerwear, but proposing pastel shades and super colored Scottish paintings. On the jacket in particular, all his inspiration is manifested, which makes the timeless men’s uniform new and unmistakable: slim and soft shapes, great wearability, enhancement of every detail, from the sleeves to the shoulders up to the lapels. All production is Made in Italy, based on well-defined corporate strategic choices. The brand has never allowed itself to be tempted by relocation abroad to save on labor costs and continues to focus on the great professionalism of Italian collaborators. ANGELA DAVIS The Italian brand, born at the end of the 90s, presents the Limited Edition Collection, with plissé as a great protagonist. With the fantastic pleated fabric that makes every look versatile, here are dresses and skirts worn mainly with a cardigan to give the Wild Folk effect. Guaranteed charm, both when the colors are more sober, such as shades of white, beige, ivory, black, and with more lively nuances such as yellow, green, or royal blue, to maintain that refined style that characterizes the brand . DEJAVU-OVER is the new emerging reality of Italian Ready Fashion for the Curvy woman, a brand born in 2019, composed of a young and dynamic staff, attentive to the needs of a market, both Italian and foreign, in continuous evolution and with ever new needs . Dejavu-Over is a trendy line aimed at the woman who loves her body and highlights her shapes. The FW2021 / 2022 collection fully reflects this woman, a collection made of natural and elastic fibers, comfortable garments, colonial colors mixed with explosions of color, ethnic patterns that blend with the geometries of the 70s. The main feature of the collection is to marry cottons and canvases with the patterns of shirts on viscose and silks, making a sporty look chic, a collection that gives back to the eyes of the beholder an image made of clean lines, a current woman, a at ease in the time and in the places where he lives…. HAMAKI-HO Name with a Japanese flavor, it embodies the whole cosmopolitan soul of this Neapolitan male brand which, for the fall / winter collection, was inspired by the earth. And not only for the colors of its creations, but also because the brand, heir to the traditional Neapolitan tailoring, has always been in tune with the contemporary world which, like never before, even in fashion, should pay attention to how it has changed. sociality and climate change. To meet the need of a clientele that has to deal with all this, the brand has created a look with clean lines and shapes, using different materials and yarns, even with an innovative spirit, to ensure continuous evolution. If the earth has inspired the chromatic trend, all the shades of brown dictate the law, however there are other colors. HAMAKI-HO was the term used to call the districts of Kyoto in which the Geishas resided, that is, “those who exhibit art” through the artistic disciplines. KIKISIX Details of the great 90’s era with the usual ‘French touch’; in the shapes and patterns, for the new emerging reality of Pronto Moda of Centergross. The brand with headquarters and heart in Florence, launches the new FW21 collection dedicated to young women, offering long dresses with iconic animalier and optical prints that blend naturally with Provencal and paisley patterns. In combination with colorful oversized sweaters, readapted vintage sweatshirts and the original handcrafted military army jacket to be worn on top, a must for the company. Fabrics and yarns used are natural. Considered one of the best clothing proposals for quality / price ratio, from the new FW21 season the brand launches Kiki Plus, the extremely fashion curvy line. KING KONG Three themes have been chosen by the versatile brand on the fashion scene since the early 90s, to launch its first Limited Edition Collection. The first is New College, a jaunty style with pleated dresses, miniskirts and patterned sweaters. The second trend is Glam Rock, elegant and captivating with bright colors, which draw attention to the woman who wears them, perfect in her style and in her confidence. Desert Soul is the third theme, consisting of paisley print dresses, fringed cardigans and ethnic motifs. LE STREGHE, a company founded in 2007 after twenty years of experience in programmed collections, are ready to face a totally new world for them. The company has made great progress in the last 5 years, from the new showroom at Centergross, to the conquest of important slices of the Italian and foreign market. The woman “Le Streghe” is current, modern, works and for her nothing is casual, she loves the refinement and simplicity of her way of dressing. The FW 2021/22 collection is based on comfortable, absolutely natural fabrics, in this collection it is color that commands the scene: ROYAL, LIME, CAMEL, ACIDO, CREAM, PUMPKIN, WHITE AND BLACK, all colors that marry in this collection perfectly blended with patterns that cross them with taste and refinement. If the name “Le Streghe” doesn’t already send a clear enough message, we’ll let the collection do the talking. LOFT1 The philosophy of the brand, which next year celebrates 10 years of activity, has always remained unchanged over time. The F / W21 / 22 collection, which shows at Winter Melody, was conceived by the founder and designer, Vittorio Pedri, inspired by a nomadic man looking for a deeper contact with nature and with his land. And precisely for this reason he has chosen a range of colors inspired by the territory to remember where the brand started from: the Bolognese hills. In fact, there are three pillars on which LOFT1 is based: passion, self-expression and the propensity to go outside the box. Always in the name of careful attention to detail and details. Now the brand is committed to taking on a new challenge at the forefront, addressing the social, economic and environmental impacts of the man fashion sector. This is why it has decided to invest in the future for a 360 ° digitization. SOPHIA CURVY Clothing brand for over sizes, of the Succ.ri Bernagozzi group that has been operating in the clothing sector since 1930, has always put Italian taste at the service of a production of women’s clothing from 44 to 68, while all stop at 56 / 58 or at most 60. Also offering the possibility to younger girls to find models, even of more comfortable sizes, moreover to date the most requested ones, in perfect harmony with current fashion trends. As for the previous collections, also for the one presented on September 11th, there has been a careful research work by the internal style office that monitors the most avant-garde looks in the most vital and creative cities from this point of view. such as London and New York, with the search for the most up-to-date colors and processes at international fabric fairs. The most delicate part then concerns the feasibility of the prototypes, also because not all models can be made up to size 68: some would lose wearability and image. Reiterating that excess weight is still an excess, if it compromises health and well-being, according to the brand’s philosophy, a few more sizes should not prevent women from feeling beautiful, from loving their body in its roundness. Because Curvy is not a physical characteristic but a way of being and feeling, to be enhanced also with clothing and above all with a healthy lifestyle. SOUVENIR Elaborate tricot, very fine pleats, damask motifs chosen in classic but not trivial color combinations, a touch of vintage, in an urban key. There is all the unmistakable versatile style of Souvenir, a brand of the Souvenir Clubbing company that has been producing women’s clothes since 2011, in the collection for next autumn / winter. Earth, salt, dominate the natural fabrics, made from fine yarns, enriched with intense and vibrant colors. The quality of the raw materials, the refined cuts and the attention to the construction of the garment are the most appreciated elements of Souvenir. The result is a collection that reflects a determined woman who loves timeless elegance and attention to detail. The company, which operates in the high-quality fast-fashion sector, sells in Italy both in single-brand stores and as wholesalers. But in recent years the brand has also increased its market shares abroad, especially in Russia, China and Europe. SUSYMIX With its 25 years of experience gained in the womenswear sector and thanks to the expertise and consolidated know-how, for the F / W 21/22 season, the brand aims to n – as Michela Beccaletto, Head of the Style Office, tells us -. This is why we decided to involve the women of our team in this photographic project: testimonials of different ages, tastes, origins and physicality, who have independently chosen the outfits “. The photographs have not been retouched because what interests us is that our customers and those who do not yet know us can feel represented without filters by each of the Susy Mix Women ”. The Susy Mix capsule (turnover over 30 million euros, strong presence in Germany, Austria, Greece and Hong Kong) for the Winter Melody event is characterized by hyper-colored garments ranging from purple to red, from yellow to blue up to colors closer to earth tones. Jackets and trousers that become ideal outfits for all the appointments of the day alternate with long dresses with softer lines, cardigans that become real pass-partout, quality outerwear and knitwear are mixed with jeans and fit trousers, palazzo up to a wearability more comfy. SUSY STAR BY SUSY MIX Launched last season to dress sizes up to 54, the Susy Star line by Susy Mix has created a FW 21/22 collection, characterized by versatility and a variety of colors, patterns, always in perfect Susy Mix style . The Susy Star by Mix capsule that will parade at the Winter Melody event consists mainly of trousers, jackets and outerwear, whose unique and particular feature is not the concept of size, but of comfort: bright colors, solid colors and pop and year patterns 70s for ideal outfits for every moment of the day. Delicious looks are made up of knitted blouses and cardigans that, with SusyMix accessories, go perfectly with jeans and trousers with clean lines, and to emphasize the silhouette, belts tight at the waist. TAKESHY KUROSAWA Narcissistic instinct inspired by the essence of pure sensuality for the man who dresses Takeshy Kurosawa, a brand of innovative Neapolitan creatives, who have broken the national border becoming a must in all the capitals of the fashion system. Today it is one of the most celebrated Italian brands in the world for denim, 100% made in Italy, embellished with the extraordinary Kurabo and Amhot selvedge fabrics, imported directly from Japan, a leader in oriental textile manufacturing. From the union between the West and the East, which also gave life to the name of the Brand, the perfect mix is born that dresses dynamic and irreverent young people but also conforms to customers who love clothes created by the skilled hands of Neapolitan artisans. A collection for a man who lives with great enthusiasm and is enriched with experiences, in the social life of special events as in everyday life between work, free time and nightlife. He expresses his life style with a magnetic total look that boldly runs beyond the boundary of the eccentric style, enriching the informal and elegant moments of everyday city life. A style that is the result of the inspiration and ability of a team of young designers, the TK Creative Group, which breaks the rules, invents, overturns and reinterprets, anticipating the trends of the new collections. Creation, production, processing, finishing and control take place exclusively in Italy and each garment is the result of a meticulous search for perfection in all stages of the production and packaging process. TELA N ° The Tela N ° brand was created to praise Denim, its history and its origins, making this “immortal” fabric shine through new shapes and new processes. The “blue thread that traced history”, made famous in America by Lévi Strauss but originally used in Nimes and dyed in Genoa, has always fascinated the Neapolitan artisans who work directly the raw fabric to create renowned jeans, worked to perfection art and hand-finished in every detail. After the production of Denim, the brand also begins to create other garments, new collections of great exclusivity, to dress the cosmopolitan man of today on any occasion. Elegant dresses, stretch jackets in soft colors, cashmere sweaters and tailored shirts: all the necessary components to compose a classy look, a modern dandy who rediscovers and reinvents fashion by embracing the quality of fabrics. The whole collection is pervaded by a subtle sense of defiance of traditions, which encourages freedom of expression, mixing the aforementioned Denim with the most elegant garments. Tailored garments remain classic but surprise, they evolve. Details and decorations recall ceremonies, with applications and embellishments as a symbol of the sense of belonging linked to friendship and the spirit of community and tradition. XAGON MAN The FW ’21 / 22 collection by XAGON MAN, brand with over 50 years of experience in Made in Italy fashion is a mix of styles, colors, eras, patterns and materials to dress a man who makes opposites a lifestyle. Pop colors, street & active moods vs essential and chic lines. Among the offer of the most elegant trends, suits suitable for the new contemporaneity. The color chart is completed by cherry red in the square check of dresses and navy blue on checked and striped motifs. The new minimalism frees itself from the most rigid geometric shapes to adapt to the body with light fabrics, offering an always relaxed look. Haute couture and metropolitan taste are the common thread that guarantee Xagon Man authenticity and distinctive features, as well as an excellent image-quality-price ratio. With its aesthetic sensibility that respects the authority of Made in Italy, mixing metropolitan and urban elements with classic and elegant garments.