The story of a love that started in the world. Made for Loving is the story of a multicultural brand conceived by an Oriental mind, characterised by a completely western spirit of great modernity. Since 2013, the creative direction of the collections has been driven by two women, and this is exactly the aim of Made for Loving, a fashion collection that focuses on women and on their strength and capacity to love. An inspiration that draws energy from the street for an urbanwear collection that has evolved by recovering the codes of a contemporary couture. An idea that talks to fashion and to an infinity of emotions and skills needed to create the right mix between the recovery of tradition and a pioneering spirit.