THE HISTORY

AND PHILOSOPHY

OF SOUVENIR

Souvenir is not a company. Souvenir is a journey, a path that dozens of people undertake of their mutual agreement every day. It is along this path that the company’s designer walks. With eyes that observe the soul of the contemporary woman, to gift her with clothes that bring out all her energy. With a heart that senses her delicacy and sensitivity. With experience that blends these two elements, to make them one. It is along this path that each member of the team walks, perfectly bringing to life those ideas, that would otherwise be lost on the wind, choosing exclusive fabrics, sewing the threads that transform mere material into elegance. This is the path along which all the women who choose Souvenir clothing every day walk. They are the women who pass you in the street, who you see sitting at the table of a bar, or behind an office desk. They dress with a sober, but not minimal style, one that is smart without being showy, attentive to every last detail. On Souvenir’s long journey, all these people move forward together, each one essential to the others. This is how Souvenir became a family, your family.

“A FAMILY THAT WORKS WITH ITS HEART.

A FAMILY TO BELONG TO.”