Babylon was born in Bologna in 1984. The choice of the name was inspired by the culture of the ancient Babylonian civilization: the intent of Babylon is in fact to enhance women with important and high quality clothes, thinking of a way of being, more than just dressing. Babylon is aimed at all women, dynamic and of character, strong and determined, capable of emerging without appearing. The brand is in fact made up of three lines designed by three different stylists. Three characters, three ways of being, three different types of curiosity, all united by a cosmopolitan orientation, attention to new trends and the absolute desire to make every woman feel unique. “Babylon Collection”, exclusive and innovative, is dedicated to a woman with a sober and elegant style; "Eureka" winks at the coolest fashion trends, with outfits designed for those who want to feel truly unique; “W Les Femmes” is addressed to a glamor-lady, who loves the refinement and refinement of models and fabrics.